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Wouldn’t it be great if you could read the minds of your site visitors a bit?

If you knew specifically what they were looking for or wanted, you would be able to adapt your site accordingly.

There is a free tool that can help.

By putting a free “search this site” box on your site, you can get a direct insight into what some of the people coming to the site are looking for.

You can see exactly what I am talking about at the upper right portion of this screen. This site has a very similar search box as to what you can get for free.

By going to atomz.com, you can sign up for their free site search tool. In a matter of a couple of minutes, you can have it up and running on your site.

The visitors to your site benefit because it actually does search your site for any mention of the word(s) they are searching for.

The Real Benefit Is To You

You probably benefit even more because once a week you receive an email from atomz. They give you a listing of all of the terms that have been searched for. You would be smart to pay attention to this list and adapt your site with the information it is providing.

This search tool is handy regardless of whether you have a one page site, or 200 pages. It is going to give you information that you can benefit from.

Putting This Free Tool to Use

As an example, lets say you are selling teddy bears online. After putting up the free search tool, you get back the first weeks report. It shows you the following number of searches (note the number in the parenthesis is the number of searches for the phrase that week) :

(6) black teddy bears (5) brown teddy bears (3) black teddie bears (3) brown teddie bears (12) washing instructions for teddy bears (8) how do I clean my teddy bear (4) buy a teddy bear (2) buy a teddie bear (5) send a teddy bear gift

Ok, what have we learned?

You aren’t surprised with the brown or black teddy bear searches. That’s what you expected.

You did learn a few things however: People were typing “teddie” instead of “teddy”. You need to create some pages on your web site to take this misspelling into account. You will then get listed on search engines under these terms.

There were several requests for the tips on cleaning a teddy bear. Knowing this you can:

Create a page devoted to "Taking care of your bear". Of course the page would be informational but it would also soft sell them back to you product.

You may also see if there are products you can sell to people to help them clean their bears. These “backend” products could boost your sales.

If there other sites which sell bear cleaning services or products, you could become an affiliate reseller for them. They pay you to refer customers to them.

You can create a free ebook “How to care for your teddy bear”. You can give it to site visitors and also offer it to other teddy bear sites. You would have some links in the ebook pointing back to your bear site.

If you didn’t have a page specifically for sending a teddy bear as a gift, then you should create one. People are searching for it. Give them what they want! These are just a few examples of how you would start adapting your site based on what your visitors are looking for. The goal of doing this are:

Establishing your site as a great source of information on a particular product or service
Create back end sales opportunities to add onto a customers purchase
Offer free, useful information to build good customer relations with your visitors
Discover new topics that you should create specifically for search engine placement which are related to your product or service

Upcoming articles will discuss more specific ways to use this useful information.

By implementing the free search tool at atomz.com you can fine tune your site and convert more site visitors into customers.