Looking for a sure fire way to boost sales?
Wouldn’t it be great if you could read the minds of your site visitors a bit?
If you knew specifically what they were looking for or wanted, you would be able to adapt your site accordingly. There is a free tool that can help. By putting a free “search this site” box on your site, you can get a direct insight into what some of the people coming to the site are looking for. You can see exactly what I am talking about at the upper right portion of this screen. This site has a very similar search box as to what you can get for free. By going to atomz.com, you can sign up for their free site search tool. In a matter of a couple of minutes, you can have it up and running on your site. The visitors to your site benefit because it actually does search your site for any mention of the word(s) they are searching for.
The Real Benefit Is To You You probably benefit even more because once a week you receive an email from atomz. They give you a listing of all of the terms that have been searched for. You would be smart to pay attention to this list and adapt your site with the information it is providing. This search tool is handy regardless of whether you have a one page site, or 200 pages. It is going to give you information that you can benefit from. Putting This Free Tool to Use As an example, lets say you are selling teddy bears online. After putting up the free search tool, you get back the first weeks report. It shows you the following number of searches (note the number in the parenthesis is the number of searches for the phrase that week) : (6) black teddy bears
(5) brown teddy bears
(3) black teddie bears
(3) brown teddie bears
(12) washing instructions for teddy bears
(8) how do I clean my teddy bear
(4) buy a teddy bear
(2) buy a teddie bear
(5) send a teddy bear gift Ok, what have we learned? You aren’t surprised with the brown or black teddy bear searches. That’s what you expected. You did learn a few things however:
People were typing “teddie” instead of “teddy”. You need to create some pages on your web site to take this misspelling into account. You will then get listed on search engines under these terms. There were several requests for the tips on cleaning a teddy bear. Knowing this you can:
Create a page devoted
to "Taking care of
your bear". Of course
the page would be informational
but it would also soft
sell them back to you product.
You may also see if
there are products
you can
sell to people to
help them clean their
bears.
These “backend” products
could boost your
sales.
If there other sites
which sell bear cleaning
services
or products, you
could become an affiliate
reseller
for them. They pay
you to refer customers
to
them.
You can create a free
ebook “How to care
for your
teddy bear”. You
can give it to site
visitors
and also offer it
to other teddy bear
sites.
You would have some
links in the ebook
pointing
back to your bear
site.
If you didn’t have a page specifically for sending a teddy bear as a gift, then you should create one. People are searching for it. Give them what they want!
These are just a few examples of how you would start adapting your site based on what your visitors are looking for. The goal of doing this are:
- Establishing your site
as a great source of information
on a particular product
or service
- Create back end sales
opportunities to
add onto a customers
purchase
- Offer free, useful
information to build
good customer
relations with your
visitors
- Discover new topics
that you should create
specifically
for search engine
placement which are
related to
your product or service
Upcoming articles will discuss more specific ways to use this useful information. By implementing the free search tool at atomz.com you can fine tune your site and convert more site visitors into customers.
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