A lot of your visitors are skeptical and wary of a sales pitch. If you are offering them "the latest and greatest" product, they may be looking for the catch.


One good way to over come this reluctance is:
Be truthful and tell your visitors the reason why you are offering the price you are. If you are having a sale because things are slow for you, tell them!

This causes a couple of things to happen.

• Visitors can relate to the truth and the appreciate honesty
• It exposes your motive right up front. They get past this and take advantage of your offer

Your reason does not have to be earth shattering. If you have extra widgets and want to clear them out for spring cleaning, let them know. This makes you human. It also makes it easier to make a connection with you.

Research has been done on the effects of offering an excuse for behavior and how effective it is. Even if the excuse is not overly compelling, it is

This can include an email to your customers:

"Help! Because of the bad weather we've been having our sales are down. That's not good for us but it is for you. We've decided to make a 1 day only sale where EVERYTHING is 30% off. The end of the month is coming up and we want our numbers to increase. Come on it and take advantage of our "Lousy weather discount sale".

Whatever excuse you make, it is going to help your customers relate to you. Instead of just screaming SALE!, let them know why you are doing what you are doing. It is a powerful technique.

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