More Traffic To Your Site - Inexpensively!
As much as I like free traffic to my sites, PPC traffic can still be a great deal. That is assuming of course that you can convert that traffic into paying customers.
As more people jump on the PPC bandwagon, it is getting more important than ever to target less popular keyword phrases as well. Without as many bidders on them, particular keyword phrases will cost you less money.
The down side is that they won't likely be sending you as much traffic which is why they are not as popular. The goal is to have a lot of those less popular phrases so that inexpensive traffic adds up to a good amount of traffic.
I go out of my way to target as many lesser popular keyword phrases as possible.
Here are some of the ways I go about it.
The first place to start is to use the Overture inventory tool.
Input your main phrase and it will give you lists of various (usually) related phrases as well. Often times I copy and paste these right into my pay per click campaigns after weeding out the unrelated phrases.
My second stop is to Wordtracker to do the same thing. Between those two sources I can come up with many different variations of keyword phrases.
Don't forget to plug in some of the variations themselves into these sites and see what gets suggested. You are liable to find even more keyword phrases.
My next stop for keyword phrase brainstorming? I go to Amazon.com
Amazon.com is a great little research tool. The reason for it is pretty simple. They have a very robust search engine built into all of their product listings.
Amazon is constantly trying to offer you related items to the product you are searching for.
Simply search for books or materials on Amazon related to your topic. Make note of the following:
- different titles that come up
- descriptions of those titles
- reviews by customers
- related items of interest titles
- Listmania lists of recommended books compiled for you
- "Customers Also Bought"... suggestions
You are very likely to be inspired towards keywords that you hadn't even considered before.
This is a gold mine of inspiration just waiting for you to dig into. Spending 10 minutes browsing through Amazon is likely to be well worth it.
Make the most of your time. Open up a text file on your computer. Copy and paste different keyword phrases onto separate lines in the file.
Use these research tools to focus on bidding on some of the less popular keywords. This is a great tactic to add more traffic at a rock bottom price to your site.