A Balancing Act

There really is a delicate balance that goes on every time some one visits your site.

On one side of the scale, the visitor is looking for helpful and useful information.

The other side of the scale is the web site owners interest of being profitable.

The success of most web sites is due to the fact that the scale is tipped in the favor of the site visitor. By focusing as much as possible on making things useful to your visitor, it is inevitable that the profits will also come with it.

www.mexgrocer.com is a great little site I stumbled upon.

Its good for several reasons:

• the name is descriptive of its service (a Mexican grocery store)
• graphics on the site are well done. Simple, yet appropriate for the theme
• they focus on not just presenting their products, but creating an environment where people will want to explore more and try other products as well
• they offer a newsletter
• easy navigation
• recipes

If you notice they are really focusing on the visitor's experience.

In addition to the recipes, they also help guide visitors to the best selling items, special offer items and new products.

Instant Upsells

I really like one of their tactics.

They take the time to group together "packages" of related mexican items. This makes it extremely easy for visitors to order all of the necessary essentials.

Instead of making someone sort through and figure out what they might need, mexgrocer.com gives them everything they need in one click.

Very, very smart.

A confused mind always says no. Make it easy for them and sell a lot more items at one time than you likely would have without it.

And Even More Great Marketing

There is even more great marketing tactics as you look through the site:

• mexican cookbooks, utensils and other related mexican cooking items
• order tracking and status checking
• gift certificates to mexgrocer.com

Definitely One To Study

At first glance you may just think this is a great looking site. If you do some investigating, you can see that they have included many, many powerful elements to make this site really work.

About the only element I can see that is missing is a community forum. That is probably a big oversight on their part because I imagine it would do very well.

It would have a similar impact as the one I wrote about recently for the bakingcircle.com site.

This site really does strike a superb balance of being useful and also very profitable. It is designed to make the experience of the site very easy to use and encouraging to return to.

It is one of the best examples of pulling together many successful web site elements as I have seen. Definitely one to study and learn from. Who knows, you may just order something as well!

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