Pay Per Call

Many businesses would be interested in getting "hot lead" phone calls for their business. That is interested customers actually calling them from a lead generated by someone else.

Now one of the search engine players is offering this "pay per call" service.

It is a bit of a twist on the pay per click scenario and it may be worth considering for some small business web site owners.

It is being rolled out by FindWhat shortly. The have teamed up with the telephony technology Ingenio to create this service.

It will be set up in a similar fashion to buying pay per click advertisement. A companies ad will feature a special phone number. This number will route any calls to your business and you pay per each phone call sent to you.

FindWhat is deciding to give this a try because their research has shown 42% of business owners would rather get a hot lead phone call, then clicks through to their site. A phone call will typically generate more sales because the company has the opportunity to speak to prospective customers one on one.

You may see this type of service popping up in a few different places.

FindWhat and Ingenio may license out this model to other pay per click search engines to use a similar model on their sites as well. It is a merge of online vs. offline businesses which will be interesting to watch.

If your business could benefit from hot calls from prospective customers, stay tuned for the chance to make it happen.

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