20%+ Annual Growth Rate

As the Internet grows, it is expanding in the U.S. at a rate of about 3% a year.

In other markets online, it is a another story all together.

A lot of attention is being paid lately to the growing Hispanic online population. This attention is for good reason. It is increasing at a 20% growth rate annually.

Focusing On Spanish

When you see established companies starting to focus on this market, that is a sign to pay attention.

That time has come, as major corporations are creating spanish only versions of their web sites.

Currently Honda, Nissan, Office Depot and dozens of other big names already have their sites in place for the market.

What's The Big Deal?

One huge benefit is that the early adopters are likely to get a very strong foothold in the growing Spanish market.

By getting in early, they can become a strong leaders in their particular niches.

How Do You Know If You Can Benefit

Your web site is likely already giving you hints.

If you take a look through any opt-in email lists you have, observe the last names that are in there.

As you see more Hispanic surnames in your lists, it can be an indication of a need for your site.

Another tip is to pay attention to any competitors sites. It is only a matter of time before you start seeing "En Español" as a link on more sites.

What To Do About It

Do you have to have a complete spanish only version of your site?

Not according to the experts. Starting off with spanish version of certain pages from your site is a good way to start.

One important thing though, make sure it is a translation which isn't necessarily word for word but instead focuses on the Hispanic culture a bit.

Although a direct translation is better than nothing, a true translation from a someone with understanding about the Hispanic is much more appreciated.

One thing is for sure, there is going to be a tremendous need online for spanish translation services catering to online businesses.

If you already have spanish speaking skills, what are you waiting for?