I've had very good experience with this traffic generator to get people signed up for my newsletter. One of the best parts about it? Its free.

One of the most profitable and inexpensive marketing effort any small business web site can employ is having an opt-in email list. This is usually done in the form of an ezine or newsletter that is used to be able to repeatedly contact visitors to your site.

There is a saying that "the money is in the list" and this is very true. Sites with tens of thousands of subscribers are able to tap into their list for extra sales boost at a moments notice.

Because of this, a smart marketing focus for you is to try and build your email list as best you can.

I have come across a useful and free way to do just that.

The system is called Subscription Rocket. It is a very simple concept. The following steps are involved:

• Signup up for a free account
• Get some special code for your web site to place on your pages

As you can see, these signup boxes offer several different ezines for subscribers to possibly signup for. Your own site will also appear on this list. It is important to note that the people have to check off the box to receive your ezine (it isn't prechecked for them).

You need to experiment with the title of your ad to see what is going to pull in the most subscribers. You don't get a lot of room for the ad so it has to be short and sweet.

Once you do this, visitors to the pages that you have the code will experience a popup box similar to this:

Its important to note that this subscription signup box only appears:

• On the pages you put the special code on
• Only once per hour per visitor so they aren't deluged with popup boxes

I have this code on the free content pages of this site. I take care not to put it on the signup pages or on any membership pages. I don't want to bother my subscribers and for the free content seekers, it is a small 'price' to pay.

You would do yourself a favor by deciding where are the appropriate places on your site to put the code for the popup box.

You are given credits for every time the box is shown on your own site. As you get more credits, your own ezine will appear higher on the list of ezines for people to choose from.

When someone subscribes to your ezine you can either have the subscription request emailed directly to you or to your autoresponder service. This will save you from having to manually subscribe them if your autoresponder can handle that.

If you are looking to increase your subscriber list base, it is worth giving subscription rocket a try. The subscribers can add up and the price is right. Free!