One tactic in particular I use quite a bit is expained in a moment. I'll get to that in a second. But first...

There are certain conditions and situations that humans respond to more favorably than others. By knowing how to introduce some of the these with your site, you are likely to see improvements in how successful your site's goals are reached.

Ok, Enough Teasing, Let Me Have It!

As I mentioned before, there is one powerful copywriting tool that I use which is strongly based on human psychology. You can see it used quite a bit throughout this site. As a matter of fact, you've already experienced it with this article.

The psychological name for it is the Zeigarnik effect.

Don't worry, its not a hard to understand concept. It simply refers to the fact that people don't like to be left stranded in the middle of an interesting fact. When this happens, they almost feel uneasy until the issue is cleared up in their mind.

At the beginning of this article, I wrote a little "teaser" for you when I said the following "One tactic in particular I use quite a bit is expained in a mon\ment. I'll get to that in a second. But first..." This is likely to cause a majority of readers to want to keep reading. That is exactly what you want to happen on your web site. You want them to keep reading.

Whether you call it the Zeigarnik effect or using "teaser text" in your copywriting, this is a very powerful tool.

My Personal Use

The use of the teaser text on this site may be different from how you would employ it. For me, the teaser text is used in the article headlines to make people want more. If they aren't a member of the site, they are tempted to join to get full access to the rest of the article.

Everyday Examples

You are flooded with examples of the Zeigarnik effect in every day life. For example, do any of the following sentences sound even vaguely familiar in your day to day life?

• "Coming up at the top of the hour, find out which celebrity was just arrested in a sensational case you won't believe..."
• "Stay tuned for episodes from next week's show..."
• "Next, we'll hear from the panel of experts who have a simple cure for a very common, embarrassing problem..."

How Can You Use It?

This teaser text may be used differently with your site.

One great way to use it is to get people interested enough to sign up for your newsletter. You can do this by stating some facts or specific statements that get answered only by them signing up for your newsletter.

Of course your e-mail newsletter is going to answer the questions, but it is also going to give you multiple chances to reapproach your subscribers to buy your product or service.

The idea is to plant to the tasty beginnings of an idea or concept in your visitors mind. You then leave a trail through your sales process to complete the sale.

Using It Successfully

The best use that I have found for this technique requires that you keep your potential customer in mind.

Truly visualize exactly who it is that going to be looking for the product that you are offering. Then lay out the tastiest teasers for information that you know that they would be very interested in finding out about.

This can really help you out also.

It can make you realize how to focus and shape your offering to them so that your product does in fact deliver a good value.

Don't underestimate the power of the Zeigarnik effect. Now that you are consciously aware of it, you can observe how it is skillfully used online and off by some of the best marketers in the world. Work on using it with your site and you are likely to be very happy with the results.

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