There's a million reasons why someone should skip right past your website. Help make your site much more successful by having these key elements in place.

Think about it for a second. Why should anyone become a customer of your website? Have you ever put yourself in "their shoes" and thought about what they must think when they land at your site?

Let's consider the visitors to your site who are in looking to buy your particular product or service. They are a potential customer for you. What is going to make the difference and get them to buy from you?

A lot of it has to do with how comfortable and confident they feel with your site. You can significantly increase their confidence in you by answering several questions for them without them even having to ask you.

Who Are You?

The more information you can give out, the better. This includes your name, address, phone number and even a photo of yourself. This makes you a REAL person on the other end of the website that they are looking at.

What Do Others Think?

There is a huge psychological hurdle you can over come with this step. Genuine testimonials are absolutely critical to helping to boost sales.

People don't want to think that they are the only ones who may have ever thought about paying for your product or service. Deep down, people are afraid of being disappointed or even looking stupid for "taking a chance". By providing testimonials, you are removing a huge hurdle in their mind. It helps to create their "herd mentality" in the mind (I better see what everyone else is raving about!).

How Safe Is This?

Remove any question in their mind that they might have about getting ripped off. This is a huge sticking point to overcome which can dramatically help the success of your site. You can overcome this fear by:

• Offering your guarantee loud and clear
• Reinforcing how secure any transactions are that take place through your site
• Providing contact information so that they can ask you any questions should they arise

Can I Trust You?

Above all else, be honest and upfront with people. If you lose your honesty in someone's eyes, you are done. You can help by not having overhyped claims on your site and by offering truthful, helpful information. The kind of information that you would want to receive from someone else.

By ensuring that you have these elements on your site, they can go a long way in helping to convert more of your site visitors into customers.