Let's Put An End To The Debate Over Which Day Of The Week Produces The Best Response From Your Emails.

Maybe you haven't put much thought into it, but the people who do a lot of email marketing sure have.

When some of these big names are sending out 100,000's of emails at a time with an offer, they want to have as responsive a list as possible. Even small variations statistically can mean difference in thousands of dollars.

Here's my take on it.

Best Frequency of Autoresponder Follow Ups

When someone signs up for an autoresponder series of some sort, your most responsive days are statistically going to be on the same day of the week that they subscribed.

This only makes sense doesn't it?

They had time and access to a computer on that particular day so 7 days later, they are statistically more likely to have that same time available to them.

Of course the very first email they get from you should arrive instantly when they signup. That way they get immediate feedback that they signed up ok.

The first real message from you should arrive first thing on the 7th day from when they signed on. Each message afterwards could be sent in increments of 7 (or 14, 21)... how ever often you wish to email them.

Ok, that takes care of autoresponder sequential messages.

What about unscheduled "broadcast" emails? Which day is most likely to be responsive?

• You will hear all sorts of replies to this one. Personally, I think Thursdays are a good day to do broadcast mailings. Why?
• Either Thursday or Fridays are typically pay days. They can afford to spend some money
• People are furthest away from a paycheck on Mondays or Tuesdays, so I avoid those days
• Mondays are too distracting as people are getting back to work

The weekend is coming up and they may have more free time to go through their email. If you send it on Thursday, it isn't as likely to be buried in their in box.

As the saying goes: your mileage may vary. If you are comfortabe with the idea, try experimenting with different variations while keeping track of the results. You may be pleasantly surprised that you are able to increase your response rate and sales.